Testimonials
Xsense Makes Sense
Here’s what some of our clients have to say about Xsense:
Shea Homes - Rick C. Andreen, President - Trilogy Active Adult
“A perspective from a truly different perspective . . . A vision from the past, a vision of the present, and a vision for the future to touch the senses, sensitivities, and hearts of our customers. Xsense makes the connection.” http://www.trilogylife.com/
Shea Homes - Dan O’Brien, VP Northern California - Trilogy Active Adult
“There was the Industrial Revolution, then the Information Age, and now what may come to be called the “Experiential Imperative”. The Trilogy Team has deep roots in creating successful active adult lifestyle environments, with a conventional focus on such disciplines as overall land planning, design, architecture, and programming. Our collaboration with Xsense has added an entirely new dimension to our vision and execution by creating and infusing the ‘experiential fabric’ into each of our new resort communities.”
http://www.trilogylife.com/
Shea Homes - Stephen Tindle, General Manager - Trilogy Vineyards, Brentwood, California
“Uta and her Xsense team have been integral to the success of our Trilogy communities. This is particularly the case when we have brought them on board in the earliest, conceptual stages of our planning and design process. The world-class skill-sets that Xsense offers, as an augmentation to our team’s vision, have become fundamental to our success. Through their extensive research, creativity, and meticulous execution, Xsense has been invaluable in helping us establish not only a decisive competitive advantage, but also create communities that feel right to our residents. The value-added ingredients that Xsense delivers, far beyond the “bricks and mortar” of their home, give our residents a sense of belonging to a real community, in the true sense of the term. That was always our goal when we conceived the Trilogy concept and Xsense has helped us raise the bar on the delivery of our vision.”
http://www.trilogylife.com/
Arthur Hills / Steve Forrest & Associates - Arthur Hills, Golf Course Architect
“. . . get(ing) Xsense onto the team was just perfect for this project. Xsense brings the ideas, the focal point that none of us could have Xpressed so well. Thank you!”
http://www.arthurhills.com/
Hawthorn Suites Golf Resorts and Legacy Hospitality - Morgan Burkett, President/CEO
“As a 33-year hospitality industry executive and owner, I’ve had numerous encounters with specialty consultants, rarely with acceptable, much less outstanding results. Uta has proven to be a stunning exception. Her services on several different assignments for us have displayed her unique ability to combine incredibly creative ideas with meticulous attention to detail and follow-through. She proves the axiom that great ideas and concepts are only as good as their successful execution. The levels of pragmatic and
sensible programmatic elements in her implementation plans give our staff a very logical and workable “road map” to achieve a successful result. Her track record with us has earned her a position as a permanent ad hoc member of our executive team.”
http://hawthorngolf.com/
Acorn Enterprises - Claudia Newcorn, President
"The team at Xsense brings a unique and vital perspective to the home development process, as well as being a great and innovative group with which to work. Delving into the psychographics and emotional variables that influence and motivate individuals, they translate these into tangible and actionable concepts. These concepts, in turn, are incorporated to create a distinctive positioning statement which helps homebuyers favorably differentiate the Trilogy homes from the competition."
110° Magazine - Don Hunnington, Editor in Chief
"Responsible architects and designers all seek to design structures and landscapes that are physically appropriate to the area in which they will be built, but Uta Birkmayer's Xsense took that goal to astonishing new levels in a development project that I'm familiar with.
In September 2006 I worked with Uta on a remarkable article — called Building to Embody History — in which she recounted the steps she took in assisting the planners of a local high-end development project to fit their creation within its historical, geographical, and (especially) cultural milieu. Uta identified ways to contextualize individual elements of the project, from building materials to consumables.
Uta and her Xsense project provided a unique layer of significance in a major Trilogy development permitting it to resonate with elements from Native Americans who inhabited the area and with the pioneers who first settled here. The results of her treatments made the property more attractive for potential buyers. In addition, community authorities, leaders, and residents — with whom Uta consulted at length — were impressed with the care that the Trilogy developers were taking to provide connections between the project and the community that they were fitting it into.
I was, frankly, inspired and even dazzled by the breadth of Uta's vision and by the intelligence and sensitivity she displayed while uncovering and demonstrating numerous appropriate ways for the site to acknowledge its place in space and time. Xsense added great value to the project. Uta and her team obviously helped Trilogy to differentiate itself from the great number of development projects competing out here for property buyers' dollars."
http://110mag.com/
Paige Poulos Communications - Paige M. Poulos, APR
"Xsense brings a rich new dimension to brand marketing; revealing the essential authenticity and history of places and products. Your services are an invaluable resource for companies seeking to connect with their customers on every level."
http://www.paigepoulos.com/
Arthur Hills / Steve Forrest & Associates - Quentin F.J. Lutz, Partner
"Xsense is a truly unique service enabling a developer to completely differentiate their product from anything else in the marketplace. Uta and her team bring the real estate development to life – after their work is finished you are able to visualize the product in an all new light."
http://www.ArthurHills.com/
Design Lines - Clay Pryor, Senior Project Designer
“Our hospitality design team at Design Lines, Inc. holds tremendous value in the professional knowledge and strong innovative solutions that Xsense offers through the art of experiential design. We have discovered new ways of setting the stage for developing unique interior environments when Xsense is involved with the creative process. I am certain, through the collaborative efforts shared between our design teams and Xsense, we are successfully creating spaces that embrace the past while inspiring one to live in the present.”
http://www.designlinesinc.com/
Rademaker Design - Pierre Rademaker, Founder
“Xsense provides our clients with a fresh, objective look at their operations and image. This enables us to work through the branding process in a more focused and productive manner.”
http://www.rademakerdesign.com/
Meathead Movers - Aaron Steed, Owner
“Uta Birkmayer and Xsense Experiential Design broadened my perspective and understanding of how my employees and clients view Meathead Movers, Inc. Together we worked hard, had fun, and created initiatives that will give my company sustainable competitive advantage over the competition. I fully recommend Xsense Experiential Design to any company that is ready to take their clients and employees experiences to the next level.”
http://www.meatheadmovers.com/
Joie de Vivre Hospitality - Chip Conley, Chairman & CEO
“Who does an 'out-of-the-box' company call when they want fresh, inspired and innovative ideas? My company, Joie de Vivre Hospitality, called Uta Birkmayer because she asks great questions that get to the heart of what we’re trying to achieve. Moreover, unlike some consultants who leave you just hanging with the questions, Uta helps supply the answers – in multiple forms. In our case, this meant that she created many new ideas for our four-star luxury boutique Hotel Vitale on San Francisco’s waterfront. Not only did she come up with the ideas, but she sent us samples and visual inspirations. She’s a holistic thinker who is able to amplify the soul of your business.”
http://www.jdvhospitality.com/
McMahon Group, Inc. - Frank J. Vain, President
Private clubs have long struggled with the notion of membership marketing due to the inherent conflict between the exclusivity of membership and the selling process. Uta’s notion of experience marketing is one of the most successful methods I have seen to solve this challenge. She understands that membership demand is driven by creating high perceived value. By focusing on services and programs first, she helps clubs create a membership experience that people want and then communicates this to prospects through effective collateral materials. For the Tokyo American Club, Uta addressed the international membership’s unique needs as expatriates away from home and focused external marketing as well as internal product development on managing culture shock and bridging the cultural gap. Instead of being a “fortress” of Western lifestyle, the club became a “gateway” into a foreign culture. Special emphasis was put on the businessperson, as well as spouses and their families. In 2004, this experiential management approach is an emerging concept; Uta employed this strategy a decade earlier in Japan. This link between organizational strategy and the marketing plan is an innovative approach that is highly effective in creating a significant competitive advantage and increasing membership sales.
http://mcmahongroup.com/
Airbus - Dr. Gordon Konieczny, Cabin Product Evolution
“Uta is a creative power thinker. Heavily armed with the latest research, her results-driven approach will focus entirely on your company’s essential customer experience. Working with Uta is highly motivating—and so are the results. Xsense elevates your ideas into a strategy that really works. I have general doubts about ‘regular’ consultants, but Uta is not one of them – she is in a class by herself.”
http://www.airbus.com/
Dr. John DeVincenzo
“In the past I have had a number of professional marketing consultants and have always felt that my own ideas and approaches were equal to theirs and at no cost to me. Well, not so any longer! Uta Birkmayer is in a class of herself. I now see how amateurish I am in the company of a true professional.”
http://www.avilavalleybarn.com/
http://gopherglen.com/
iWellness - Jaye English, CEO/Member
“I strongly recommend working with Xsense due to the unparallel creativity the company brings to a client. Uta’s unique approach and concept development in building an experience model will by far differentiate any company from their competition. Uta helped design and shape the corporate development for our hospitality vertical along with specific product development for this market. She assisted in all areas of corporate development and was tireless in her efforts, a rare commodity today. Her value in creativity and "out of the box" thinking is limitless. She is an asset to any company looking to create a memorable experience for their customers in order to gain mind- and market share.”
http://www.iwellness.us/
New Tourism & The Harmony Project - Bradford Zak, founder
“Few convert challenge to brilliant inspiration. For the decade I have known Uta in Asia , this was her routine. As a business woman immersed in masculine cultures, this is an additional achievement. Her perennial state of energy, self-challenge, innovation and organization is the genesis of her Xsense genius. For Uta the clichés practice what you preach and cultural bridge are inadequate. Her efforts are exponential—with results anything but cliché.”
The 2M Group - Meg Goodman, President
“Uta is clearly one of the most enlightened conceptual people we have worked with. She gives "thinking outside of the box" a whole new context, as she disregards the possibility of having ever heard of a box. Her knowledge of international hospitality, spa and experience marketing is unique.”
http://the2mgroup.com/
WellMax Center for Preventive Medicine - Daniel Cosgrove, M.D., Medical Director
"Xsense is a creative problem solver, a powerful combination of creativity and organization. The consultancy researched all aspects of my business and tied complex operational issues into a complete concept to better define my business to my customer, and achieve the emotional connections that ensures that patients follow through with their programs, developing the return business everyone needs. By creating and tightening the brand message, and translating it into everyday applications, it now drives architecture & design, staffing, operations, marketing & communications. Last, not least, the experience content was enriched by Uta's passion and understanding for health, wellness and longevity."
http://wellmax.com/
B. Joseph Pine II, Co-founder, Strategic Horizons LLP, and co-author, The Experience Economy: Work Is Theatre & Every Business a Stage
“Few consultants understand and have internalized our ideas and frameworks in The Experience Economy better or more thoroughly than Xsense. Their design work across the hospitality, spa, and other high-touch industries, truly Xcite the senses to create compelling and engaging Xperiences."
http://strategichorizons.com/
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